![]() "We had allowed this icon to become marginalized over the years. "The image of the hip, young guy being completely blown away by his entertainment experience is timeless," said Don Patrican, executive vice president of Maxell. Launched today with wild postings in New York, Los Angeles, San Francisco, Chicago, Boston, Dallas, Detroit, Cleveland, Washington, DC/ Baltimore, and Atlanta, the campaign is aimed at emphasizing the enjoyment of music, video and personal memories preserved on high quality recording media. Maxell's black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign that includes magazine advertising, "wild-posting" billboards in urban settings, college posters and online executions. "Maxell Launches New "Blown-Away-Guy" Ad Campaignįamous image has adorned young people's rooms since 1979 FAIR LAWN, NJ, Decem- Maxell Corporation of America is turning up the volume on its legendary "blow-away guy" advertising icon that has symbolized the enjoyment of entertainment at home for decades. ![]() ![]() Maxell is having a 40 year anniversary poster featuring the guy from the commercial. Keep up to date with everything they're doing and given them a follow on Facebook, Instagram, Twitter and Spotify, too.If anyone is a big fan of the 90's, you'll remember that commercial featuring the man being blown away by the sound of Maxell cassettes. ![]() "For the most part, my teenage years were mainly about finding out what was the fastest thing I could find," he recalls.Ĭheck out the must-see video for "Electrified Brain" first, though, and pre-order your copy of Municipal Waste's new album here. Witte's teenage music experience was a bit more direct. Here are the records that gave me that certain music addiction a lot of us have and helped make me the slave to the music industry that I am today!" I met a lot of cool people that influenced me toward a lot of different things and helped make me the weird person I am," he continues, "I listened to a lot of metal and thrash bands a bit later in the game, but I caught up fast. "I went to three different high schools and lived in two different states that weren’t very close to each other. "I was a '90s kid, so my influences are kind of all over the place," warns Foresta. Those stylistic applications only offer a glimpse into those influences though, so, further down this page, Foresta (who turned 46 this year), and Witte (who will turn 51 this summer), take it back to the records they couldn't stop listening to as kids, before there was any such thing called Municipal Waste. They're not just one of the great neo-thrash groups anymore - they're every bit deserving of being mentioned in the same breath as all of those '80s bands we all adore so much.Īnd with their seventh full length, Electrified Brain, arriving July 1 on Nuclear Blast, Municipal Waste are keen to show off some of their more classic/traditional metal influences, as heard on new cuts "High Speed Steel" and the title track in particular, while "Grave Dive" maintains the chugging, mosh-positive vibe that has always offered balance to their sound. Yes, they're scene veterans now just like any of the Big 4, Testament, Kreator, Death Angel, Overkill, Sodom.
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